Fonseca places 1st in 2.4 Mile Hurricane Man Ocean Swim


Sanctioned by Florida LMSC for USMS, Inc. – Sanction #146-W003
Sanctioned by Florida Swimming for USA Swimming, Inc– Sanction #

Date & Time: May 7, 2016, 7:15 AM – 1000 Meter; 7:30 AM – 2.4 Mile

Check-In: Beachside of Hurricane Restaurant, 807 Gulf Way
1000 meter start: 22nd Ave., 2.4 mi. start: 4700 Gulf Blvd., St Pete Bch.

Eligibility & Rules: Open to all registered USMS members and all registered USA Swimming members.   One event USMS membership is available for swimmers over age 18.  No refunds due to race cancellation.  No wetsuits or fins.  Younger swimmers require permission from coach to participate.

Officials: Dan Nardozzi, Kevin Mooren, Steve Freeman, Joe Finke

Entries: NO RACE DAY REGISTRATION. Swimmers must pre-enter online. Maximum of 400 entries accepted.$45.00 for USA/USMS registered members, $67.00 for unregistered members over age 18. Entries must be completed online by midnight eastern time on April 27, 2016.  Race entry fees are non-refundable and non-transferable. Online registrations will reflect a charge from “Club Event Billing”.

Registration confirmation: Visit for entry list.

Awards: Overall male/female USMS & USA & Top 3 age-group finishers

Sponsor/Breakfast: Hurricane Restaurant famous post-race breakfast included with entry. Spectators can buy passes for $10.00 at the door.

Race Schedule:
6:00am-6:45am – Check-in, packet pick-up and body marking
7:05 am – Required safety meeting for swimmers, officials, and volunteers for 1000 meter at race start
7:15am – 1000 Meter race start (North end of beach at 22nd Avenue)
7:20 am – Required safety meeting for swimmers officials, and volunteers for 2.4 mile at race start
7:30am – 2.4 mile race start (County Park at 4700 Gulf Boulevard
8:15am – Official end of 1000 meter race
8:45am (approx.) – Awards for 1000 meter race
9:30am – Official end of 2.4 mile race – 2 HOUR TIME LIMIT
10:00am (approx.) – Awards for 2.4 mile race

Parking/Transportation: Parking for first 60 cars available behind restaurant; beach parking passes in race packet.  Shuttling available to 2.4 mile race start.

Sandro Miller: John Malkovich, David Lynch and Plato

When you look at the collaborative work of American photographer Sandro Miller and actor John Malkovich you can see immediately that these two click. This unique partnership and sharing of inspired energy culminates in work that truly surprises not only in its grandeur, but also in the depth of its creation.

In their latest endeavour, Psychogenic Fugue, Malkovich portrays characters from David Lynch’s cinematic oeuvre, as well as the director himself. In this 20-minute film Sandro Miller and John Malkovich take you on a rollercoaster ride into the bizarre, trippy, intense and utterly entertaining world of Lynch through a series of riveting vignettes.

Psychogenic Fugue began as an idea between Sandro Miller and music producer Erik Alexandrakis who Miller had collaborated with on his award-winning short film HELL, also starring Malkovich, but more on this later.

Miller and Alexandrakis met with Lynch’s people about the possibility of doing a project with the director. At the time Lynch was immersed in the remake of Twin Peaks, but he sent Miller a message: “David had seen the homage to the masters work with John (Malkovich) and was very, very, very intrigued by it. He told his camp that he wanted to work with me on a project. He had this idea that maybe we could do something with his characters, recreate them”.

Lynch also wanted to know if Miller would be interested in directing a film that would help with the promotion of transcendental meditation, a practice Lynch is devoted to. In 2005 Lynch set up the David Lynch Foundation for Consciousness-Based Education and World Peace whose aim is to teach children and adults all over the world to meditate.

Thrilled with the prospect of working with Lynch, Sandro Miller came up with the idea of a short film where the audience moves through a corridor with Lynch (played by Malkovich) as he makes these “profound statements on transcendental meditation”. Throughout the film the narration acts as a metaphorical door, which opens onto another of Lynch’s characters. It is a very powerful concept that has translated brilliantly to film.

“It was one of those projects that was intensively researched,” says Miller who is no stranger to putting in the hard yards and undertaking months of preparatory work. “I re-watched every David Lynch film, to really try and get into his head, to gain a deeper understanding of his characters, his way of directing, his lighting. I needed to do this research because the project was also homage to David Lynch, one of the greatest directors of our time. I wanted to be very honest and accurate in the way I presented his work. It was a bit daunting to know he had given me permission to recreate these characters and I wanted to do something that showed complete respect to David.”

Once Lynch had approved the script, Miller began to think about backers. As fate would have it, website solutions company Squarespace, who was already in talks with Lynch’s camp about funding a project, chose to support Miller’s film. “Squarespace gave us a fair budget to work with where I felt I could get the characters right and build the sets I needed,” says Sandro Miller. “It is amazing what Squarespace is doing, delivering their message not through mainstream advertising, but by doing these really interesting art projects. To me it’s a beautiful way to reach their potential clients, by helping artists reach their dreams. Without them this film wouldn’t have been made. It says a lot about the company and their philosophy. I was very, very happy to work with them. So they provided the funding and David supplied the creative inspiration. You can’t find a better man to be inspired by than David Lynch”.

Red Camera came on board too donating the film cameras and Red Moon Theater gave Miller the go ahead to use their massive 100,000 square foot warehouse for the shoot. “I found a great, great, great set builder too here in Chicago who recreated the film sets with unbelievable perfection,” says Miller who brought his A-team in hair, makeup, and costumes, the same crew he used on Malkovich, Malkovich, Malkovich: Homage to photographic masters.

Miller, Malkovich and a team of around 70 shot the film over five “very, very, very long days. It was gruelling, but John brought everything to the party. For me it is the best acting that John has ever done in his career. To pull off eight different David Lynch characters and Lynch himself, with such perfection, I think he truly did an amazing job”.

For Malkovich, ‘Psychogenic Fugue’ also gave him the opportunity to play Frank Booth, a character he was asked to audition for when Lynch was originally casting ‘Blue Velvet’. As Miller tells, at that time Malkovich had just come off a theatre production where he had played a psycho maniac for three months and was exhausted.

Miller says, “When you see John play Frank Booth – in the scene where he’s putting the lipstick on – that had to be done in one take because the lipstick is such a deep, deep red, it would have taken hours for us to get it off! And he just nailed it! He was scary. I remember feeling all this tension running through my body when he was performing Frank Booth, it just blew my mind at how wonderful it was. And then in the very last scene (of ‘Psychogenic Fugue’) where he plays the Elephant Man, John had the whole crew in tears, it was such a beautiful delivery of the Lord is My Shepherd and he did it with such sincerity, it was so beautifully done”.

‘Psychogenic Fugue’ premiered at the David Lynch Festival of Disruption in October last year in Los Angeles. “We had a huge success at this Festival which David holds to raise money for his Transcendental Meditation foundation. The Festival, which is curated by David, runs for a whole weekend. ‘Psychogenic Fugue’ got a standing ovation and it was a wonderful feeling to know that his fans really loved what we did”.

Miller says the intention for ‘Psychogenic Fugue’ is to showcase it at various film festivals around the world in the coming year and to mount a travelling exhibition of the film’s stills. For now, those who are interested in seeing the stills can do so on the website at Catherine Edelman Gallery in Chicago. You can also check out the trailer (see links below).

And now to HELL, another of Miller’s short films, which is also the result of collaboration with Malkovich and Alexandrakis. HELL is currently on the international film festival circuit and screening in conjunction with the Malkovich, Malkovich, Malkovich: Homage to photographic masters exhibition.

HELL sees Malkovich recite Plato’s ‘Allegory of a Cave’ direct to camera. Decked out in army fatigues, helmet, mirrored sunglasses and toting a military rifle, Malkovich’s flawless delivery is a spine-tingling watch; it is no wonder HELL took out the top prize at the 2016 New York International Motion Arts Awards. Miller has also created a stunning collection of prints from the film’s stills.

“This was one of those projects where the carriage came before the horse. I knew I’d have John in the studio for a couple of days, but I didn’t fully have the idea of what this film would look like until after I had John do the recording…. It was like ‘let’s have John recite Plato’s Allegory of the Cave…maybe I should dress him up while he’s doing it, maybe dress him in US army uniform holding an M16 and have him recite this?’.”

Miller shot Malkovich on green screen knowing he was going to do something in post-production that would accompany “this very, very long shot, an 8-minute camera move into John. About the time I was filming John doing this, we had another cop killing in Chicago. (On 20 October, 2014 Laquan McDonald, a 17-year-old African-American was shot 16 times as he was walking away from police). That stirred something in me…I thought about John reciting Plato’s Allegory of the Cave, which is basically about ignorance and people in the shadows listening to one voice and accepting that as reality…So I was inspired by the shooting to show all of these atrocities that humans have done to humans starting in caveman times all the way to modern day”.

He continues. “I worked with this wonderful illustrator, Jonathan Caustrita. I sent him my wish list of atrocities that we have committed to each other and talked to him about the illustrations I wanted to have behind John as he was reciting. I purchased images from Getty Images too and we intertwined all of this imagery together to tell the story of Hell…We are living in a Hell right now – the way we treat humans has to be Hell. Plato’s allegory was written in 390BC and to me it could have been written yesterday because it is so relevant to what is going on in our world today”.

Miller worked with “an amazing” post-production house Utopic, to put together this very powerful message about what is going on, to ask why and how can we still be committing these atrocities on each other? “And now with Trump being elected it’s even more relevant than ever. It is so relevant and has so much meaning. It is such a powerful piece of writing and I thought it was very fitting to put it with these images and make it into this horrific message. We’ve learned nothing at all. I feel sometimes that we have gone backwards”.

As with all his work, this film “really came from the heart. If it does anything I hope it makes people realise what’s going on and to ask where is the love, where is the humanity? I think a huge percentage of people have beautiful hearts, but there’s so much going on that’s just puzzling. I hope this film makes a few people think ‘hey we really, really, really need to step up humanity and change the way things are”.

Miller concedes it is very difficult to change people and the way society thinks, but it’s not impossible. “I think films and photographs are great places to start. They’ve always made me think of who I am and how I want to act and how I want to live my life”.

Braulio Fonseca finishes 3rd in 12,5 Mile "Swim around the Key" as race joins Global Swim Series

Key West is a special place. Even an odd place.  It is a Caribbean Island, but it’s part of the US.  And even though it is an island, you can actually drive there. (okay for the geographical purists, it is in the Gulf of Mexico, but it definitely feels like the Caribbean!).  It has played host to Hemingway and Jimmy Buffett, and a whole lot of people seeking the fun and sun that Jimmy Buffett made famous in “Margaritaville”.  It has an incredible night life, great fishing… and it has the oldest continuous sporting event in Monroe County, Florida…  the Swim Around Key West!

The race was founded in 1977 by Anna Fugina (who still swims in the event).  The current race director and local legend, Bill Welzien, has swum around Key West a record 87 times… and counting!  He is shooting for 100 times by then of 2017!  It really is an amazing place, full of colourful characters!

Since 1977, the Swim Around Key West has had swimmers from countries all over the United States and around the world come and swim it.  Many swim it as a relay, many swim it as a huge challenge and a few really fast swimmers have put up some very fast times too!  In fact, there is a standing reward of $1000 for anyone who can beat the current record of 3:31:28 set by Gabe Lindsey in 1999.

Each swimmer has their own kayak escort, capped at 110 solo swimmers, and the 2 and 3 swimmer relays have their own boat, capped at 15 & 25 teams.  The water itself is generally in the mid 80-degree zone and the tidal prediction charts are consulted so that the swimmers never swim against the tidal current, but rather are assisted by it in areas. The waters are beautiful and typically calm, which is great for viewing all kinds of interesting sea life.  Since the swimmers all the way around the Island of Key West, you will never see the same thing twice!

Fittingly, in this very artsy town, each year local artist Abigail White designs the unique artwork for the T-shirt front as a great souvenir of your accomplishment.  Solo finishers also get medals made of sterling silver and can be worn as jewellery.  There are finisher medals for all participants and category awards made locally using unique sea shells.

One point to note, is that there are 2 “Swim Around Key West” races.  The “FKCC Swim Around Key West” (also a GSS race) and the “Swim Around Key West”, which usually take place a couple of weeks apart in June.  So if you are coming down with some buddies, make sure you all pick the same one!  The nice thing about having the two races is that if the timing doesn’t work for you, there is always the other one!

The long and short of the Swim Around Key West is that it is a spectacular swim and an amazing event in a fun and quirky bit of paradise!  A definite bucket list swim!

Sandro Miller Winner of the 4A's Partner Awards 2017

Los Angeles—April 3, 2017—The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the third annual 4A’s Partner Awards.

The 4A’s Partner Awards celebrate the ad industry’s most creative collaborations and shine a light on partnerships that challenge convention to produce truly innovative work. The Awards recognize small, medium and large-sized agencies, who vie in their competitive sets across a range of categories: Brand, Cause, Creative, Diversity, Media, Pro Bono and Technology.

From those category winners, two are elevated to top prizes. Partnership of the Year was presented to the Ad Council with partners, including Goodby Silverstein & Partners, for the “‘I Am a Witness’ Bullying Prevention” campaign (which won the Pro Bono Partnership: Mid-Sized Agency category) and Most Innovative Partnership was awarded to Ogilvy New York, with Amnesty International, for “The Refugee Nation” (which won the Diversity Partnership: Large Agency category).

“Collaboration is a cornerstone of our industry, and to be able to judge such impactful, creative work borne out of these partnerships was a great experience,” said Steve Simpson, jury chair of the 4A’s Partner Awards and chief creative officer, Ogilvy & Mather North America. “We were thrilled to see so many of the winners focus on making a positive impact: from rallying the global community to supporting refugees and raising awareness about the warning signs of gun violence to helping local residents get home safely on Super Bowl Sunday.”

“The winners of this year’s Partner Awards created impactful work that showcases the best of what our industry has to offer,” said Alison Fahey, chief marketing officer, 4A’s. “As advertising continues to evolve, it’s these partnerships that are driving the most innovative work.”