Los Angeles—April 3, 2017—The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the third annual 4A’s Partner Awards.
The 4A’s Partner Awards celebrate the ad industry’s most creative collaborations and shine a light on partnerships that challenge convention to produce truly innovative work. The Awards recognize small, medium and large-sized agencies, who vie in their competitive sets across a range of categories: Brand, Cause, Creative, Diversity, Media, Pro Bono and Technology.
From those category winners, two are elevated to top prizes. Partnership of the Year was presented to the Ad Council with partners, including Goodby Silverstein & Partners, for the “‘I Am a Witness’ Bullying Prevention” campaign (which won the Pro Bono Partnership: Mid-Sized Agency category) and Most Innovative Partnership was awarded to Ogilvy New York, with Amnesty International, for “The Refugee Nation” (which won the Diversity Partnership: Large Agency category).
“Collaboration is a cornerstone of our industry, and to be able to judge such impactful, creative work borne out of these partnerships was a great experience,” said Steve Simpson, jury chair of the 4A’s Partner Awards and chief creative officer, Ogilvy & Mather North America. “We were thrilled to see so many of the winners focus on making a positive impact: from rallying the global community to supporting refugees and raising awareness about the warning signs of gun violence to helping local residents get home safely on Super Bowl Sunday.”
“The winners of this year’s Partner Awards created impactful work that showcases the best of what our industry has to offer,” said Alison Fahey, chief marketing officer, 4A’s. “As advertising continues to evolve, it’s these partnerships that are driving the most innovative work.”